The home page is usually one of the most visited pages of any website and, just as often, the first page a visitor sees. But if a visitor first lands on your homepage or navigates there from an internal page, they have certain expectations of what they'll find. The home page should provide an overview of what the website offers. It should give visitors an “overview” of the products and services you offer and why they should do business with you.
Your homepage acts as a door for the visitor to enter and begin their journey to your site, where they will find more details about what you offer. Many SEO professionals make the mistake of trying to optimize landing pages for the company's core product or service. This strategy may be OK if you're a particular product or service company. The best and most sustainable strategy for optimizing a homepage is to focus on the company's brand.
In that sense, that makes it easier to optimize the homepage, because when you type in the name of the company, that company's homepage should be more relevant than any page on the competitor's website. Part of your job is to see how any page on the site works. If the homepage isn't doing a good job of keeping visitors on the site, then more work is needed. Studies have shown that visitors who have viewed a site's About Us page are more likely to convert than those who don't.
This statistic can demonstrate a symptom or an outcome. But either way, the page is an important part of the conversion process. And that means that the About Us page is an important page for driving traffic to. Like any suitable landing page, your About Us page should play its part in the conversion process.
The About Us page may seem strange to try to optimize, but there are actually a lot of keywords that are tailor-made for these pages. Any industry- or product-related keywords that qualify with company, company, agency, firm, office, or similar keywords fit the About Us page. And let's face it, trying to fit these keywords anywhere else is difficult. Just be careful not to duplicate the optimized text on additional pages (page 2, 3, etc.).
The most common types of websites are blogs, e-commerce sites, online portfolios, and corporate websites, but there are several more. Knowing the differences between each type of website can help you understand which one you need for your business or project. Are there e-commerce sites designed to sell products or services. Small businesses create websites to showcase their talents and establish their brand online.
Designers and artists use portfolio sites to showcase their work and attract customers. Blogs allow people and brands to publish unique information directly to their audiences. And personal websites are great for promoting yourself to potential employers. E-commerce websites allow users to purchase and purchase products or services online.
Amazon, Bookshop, and other retailers that sell products through an online store are great examples of e-commerce sites. These websites make it easy to place items in your cart and pay with your credit card, a payment service such as PayPal, or an e-commerce platform such as Shopify. Many different types of websites rely on great photography, but for e-commerce websites, your photos can make or break your sales. Use high-quality images to ensure trust in your brand and show your current offers on the homepage as high as you can.
Personal websites are for people who want to have an online presence to express their opinion, help with job prospects, or establish their own personal brand. Most personal websites are quite simple, with images and lots of text. Because personal websites are shared with friends, family, and colleagues manually, they don't usually require lead generation or SEO tools. However, if you plan to use your own website to promote yourself as a professional, it doesn't hurt to optimize your content to appear in search engines.
Usually, portfolio websites have some unique features. To showcase your work, you can use slideshows, galleries, or portfolio animations. You can also embed videos depending on how you want to show your work. Always include an About Us page so visitors can quickly learn about your business.
Make sure your contact information is easily accessible so that potential customers can get in touch. Small business websites should also have SEO-friendly features so you can drive search traffic to your site. Now that you're familiar with the types of sites you can create, let's take a look at the web pages that each website should use. In addition, the essential thing to remember is to leave the search query visible on the results page so that users do not have to take it into account and check if it was typed correctly in case the results are not very good.
You can't create a well-designed, functional website without first knowing what type of site you need. Basically, a blog is a type of website dedicated to providing information or discussion on particular topics. And this is the case when a blog is not a type of website, it is a part of the website that presents interesting news and articles on the topic of the website. These video streaming sites have seen their popularity soar in recent years, with recovery sites such as BBC iPlayer and All 4 representing more traditional examples of this particular type of website.
As is clear from the name, this type of page is typical of websites whose purpose is professional presentation, most often for people or teams that create visual content such as photography, designs, art, videos or physical goods, for example, handmade things, clothing, exclusive decoration, etc. While similar to a personal site, this type of website is all about showcasing your professional work with the goal of winning customers. These types of websites can focus primarily on the blog itself, focusing the site around regularly updated content, or integrated into a larger website. Discover all the tools, resources and templates you need to create any type of website with Webflow's codeless platform.